Jain Irrigation: The New Sustainability Champion

Jain Irrigation: The New Sustainability Champion
Case Code: CSRS010
Case Length: 20 Pages
Period: 1982-2016
Pub Date: 2017
Teaching Note: Available
Price: Rs.400
Organization: Jain Irrigation
Industry: Agriculture, Manufacturing
Countries: India
Themes: Corporate Responsibility, Business Models
Jain Irrigation: The New Sustainability Champion
Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In the 1970s, Jalgaon, an arid district in Maharashtra, India, was popular for pulse trading. By 2015, it had become the largest producer of bananas in India, producing 16% of the fruit in the country. A scanty rainfall of 750 mm per year, lack of humidity and the annual precipitation were not suitable for banana cultivation; however, Jalgaon district achieved the unthinkable. If the district was a country, it would be the seventh largest producer of bananas in the world. Jalgaon's feat was possible thanks to innovations like drip irrigation, high-density planting, and tissue culture, introduced in the area by micro irrigation company Jain Irrigation Systems Ltd. (Jain Irrigation).

The vision of Bhavarlal H. Jain (Bhavarlal), founder and chairman of Jain Irrigation, had a big role to play in changing the lives of millions of farmers, not only in Jalgaon, but across the country. The innovative irrigation systems introduced by the company helped in addressing the problem of depleting water levels by minimizing water consumption for agricultural activities. The tissue cultures prepared in the labs of Jain Irrigation doubled the production of bananas in the region in half the lifetime of the plant. Bhavarlal not only convinced the farmers about the need and benefit of micro irrigation systems (MIS) in the region but also built watersheds, which raised the groundwater level.

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